Search engine marketing allows you to target users that live in a certain location near your business. SEO is a must for landing a visitor, and being able to get information on where your audience lives will help you decide how best to reach them.
In this article, you’ll learn how to create an effective Google Shopping landing page that targets the right people.
How to target a Google Shopping site?
Having an interesting and relevant product on your shopping page helps people make decisions about how to complete your online purchase.
If you don’t have an effective Google Shopping landing page, you’re missing out on a substantial amount of customers, and you can find even more clients using SEO, since you can find SEO reseller that can help with getting the right services for this. It’s even more critical for businesses with a physical location and multiple locations around the country.
Step 1: Finding your location
Google shows the closest shopping page for each US state. To determine the closest Google Shopping landing page, visit the address that corresponds to your business, and then the closest city in that state. For example, if you were in New York City, Google would show you the closest city’s page, and then suggest an appropriate Google Shopping landing page for New York.
For example, if you were in New York City, Google would show you the closest city’s page, and then suggest an appropriate Google Shopping landing page for New York. Click through to the state you’re located in.
Step 2: Find your best product
Let’s start with your products. The first step is to find the best product that fits your niche. You should always select products with a compelling value proposition and strong competition, as well as items that aren’t already available on Google. You can find a list of our best rated products here. If you haven’t registered a product yet, please complete the sign-up form.
Step 3: Write a content for your product
When deciding what to write about for your product, be sure to choose content that will clearly demonstrate what you offer. Google is very picky when it comes to product description.
At the beginning of your product’s description, state the primary purpose of the product, who it’s designed for, and why they should buy.
state the primary purpose of the product, who it’s designed for, and why they should buy. Include a link to the company website if it isn’t available.
if it isn’t available. Include some information about the product’s current price, including the amount you’re offering.
Don’t use words like “discount” or “special” in your descriptions.
in your descriptions. Avoid using personal information (e.g., a name, email address, phone number, Facebook page URL, etc.) or including links to products or services that you don’t operate (e.g., the website for the third party selling the product or the company website).
What’s your best value proposition?
Don’t assume your product isn’t unique by being unique to your niche. You might not be the first one to make a product similar to yours, so stay ahead of the pack and be bold by writing what your target market wants and needs.
For example, assume your niche is technology, and your product is a tool for setting alarms and timers. It’s important to present the features you bring to the table so they’ll understand why you think your product will be a great fit for their product.
In our example, we tried to make it clear why we thought the product would be appealing.
Why yes…..it seems to be. :-)
I didn’t know you had a BLOG?! I love it!
Up, running and ready for action… very cool!
Good to see you out on the airwaves….don’t forget your friends in Mechanicsburg and around the country.
Awesome, I’ll be checking in.